MARKETING VOCABULARY

110 VOCABULARY WORDS FOR MARKETING PROFESSIONALS   Ads Advertising Affluent Agents Attitude Billboards Brand Differentiation Brand Manager Branding Broadcasting Brochures Business landscape Buying Power Campaign Catalogue Channel Competition Consumer Consumer Research Consumerism Cost Creative Culture Curve Customer insights Deceptive advertising Deliver Demand Demand Saturation Digital Media Direct mail Direct Marketing Distribution Distribution Channel Economics Economist […]

MARKETING VOCABULARY

VOCABULARY FOR MARKETING PROFESSIONALS Ads Advertising Agents Attitude Billboards Brand Differentiation Brand Manager Broadcasting Brochures Business landscape Buying Power Campaign Catalogue Channel Competition Consumer Consumer Research Consumerism Cost Culture Curve Customer insights Deceptive advertising Demand Demand Demand Saturation Digital Media Direct mail Direct Marketing Direct Marketing Distribution Distribution Channel Distribution Channel Distribution Channel Economics Economist […]

English for University Students: Lessons, Courses, Books, Articles, Films

ARE YOU A UNIVERSITY STUDENT? CLICK THE LINK BELOW FOR ENGLISH RESOURCES IN YOUR DOMAINE Communications Students Law Students Engineering Students ARE YOU A COLLEGE OR UNIVERSITY ADMINISTRATOR RESPONSIBLE FOR THE CURRICULUM IN THE ENGLISH LANGUAGE DEPARTMENT? At ELG Consulting, we work with institutions of higher learning to plan English courses and curriculum for university […]

COMMUNICATION ENGLISH – Events Planning Syllabus (Lycée & University Level)

8 Week Course for Communication Students – Events Planning   Week 1 Grammar Focus : WH words. Students will receive a lecture on WH words in English. Listening Comprehension – Students Will Listen to a “Read Aloud” read by the teacher who will use storytelling to jumpstart discussion about planning an event for a brand (whether […]

News

  ELG is growing! We are searching for qualified teachers and staff as well as an intern for our Paris office. Send CV to contact@englishlanguageglobal.com. NO PHONE CALLS PLEASE. See below for the job descriptions. I. WE SEEK AN INTERN WHO: is a marketing student or recent grad with marketing experience is bilingual in English […]

Vocabulary for the workplace

 General Business Vocabulary 9-5 Absenteeism Accounting department Accounts Appointment Approval Auditors Big Business Bold Boss Bottom-up management Brainstorm Brainstorming Brand Branding Business culture Career Career move Casual Friday Clock out Colleagues Committee Communication Commute Commute to work Company Competent Competitor Completion Contract Corporate culture Creativity Cubicle Customer Cutthroat Cutting edge Deadline Deal with Decisions Department […]

Transitional Words in English: Make your spoken and written English pop with these linkers and connectors

ENGLISH TRANSITIONAL WORDS (with audio and quiz – free for members and monthly pass holders) Transitional words and phrases are plentiful in English. Some modern writing experts have advocated reducing the use of connectors and linkers. That is to say that the overuse or misuse of these words should be avoided. For English learners, these words serve […]

Terms of Use

English Language Global Consulting Terms of Service   Acceptance of Terms of Service  By accessing or using this Web site or any other web sites of English Language Global Consulting hereinafter “ELG,” its affiliates and agents with links to these Terms of Service (the “General Terms”) (the “Site”) in any way, including using the services […]

EU LANGUAGE POLICY AND THE HEGEMONY OF LINGUA FRANCA ENGLISH: IS THERE A “RATIONAL BASIS” FOR THE “LAISSEZ FAIRE” APPROACH?

“It is also clear that American culture, through the Internet, music, movies, fast food, legal structure, military and economic power, and language, wields a strong influence on global culture – including language culture.[7] It is also clear that global integration as well as European integration necessitate a standard medium of communication for the international community; and that English (not necessarily “American” English) has emerged rightly or wrongly as that medium. It is also clear that a standard medium of communication is rationally related to the legitimate end of harmonized and reliable communication in transnational communication between speakers of diverse languages. Like a standard medium of exchange, a standard medium of communication leads to «fair” “just” “reliable” “non-manipulative” verbal exchanges between parties because everyone is using the same playbook.”

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