English for Marketing, Branding & Communication Professionals

ARTICLES OF INTEREST

 

  1. Digital Marketing Isn’t the Same Anymore So How Can Your Strategy Hold Up?  https://www.inc.com/shama-hyder/how-right-digital-strategy-can-drive-innovation-growth.html
  2. The Million Dollar Question – How to Pick the Right Digital Marketing Agency for Your Business https://www.inc.com/john-lincoln/evaluating-your-first-digital-marketing-agency-here-is-what-to-look-for.html
  3. What is it Like Being a  Marketing  Manager?   https://www.careerbuilder.com/advice/whats-it-like-being-a-marketing-manager
  4. Learn Why Branding is Important in Marketing https://www.thebalancesmb.com/why-is-branding-important-when-it-comes-to-your-marketing-2294845
  5. How to Reallocate Marketing Budgets to Drive Growth             https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-to-reallocate-marketing-budgets-to-drive-growth
  6. South African Bear Company Apologizes for Sexist Branding on New Craft Range https://www.independent.co.uk/life-style/food-and-drink/south-africa-beer-sexist-campaign-labels-marketing-apology-vale-bru-a8393281.html
  7. 10 Marketing Tricks for the Pros                  https://www.entrepreneur.com/article/234410
  8. 7 Essentials for Strong Company Branding  https://blog.hubspot.com/blog/tabid/6307/bid/31739/7-components-that-comprise-a-comprehensive-brand-strategy.aspx
  9. Marketing Strategies for the Oil and Gas Services Sector  https://www.linkedin.com/pulse/marketing-strategies-oil-gas-services-sector-toni-guffei
  10. 8 Reasons Why Marketing and Customer Services Should Collaborate    https://blog.hubspot.com/service/marketing-and-customer-service

TED TALKS & OTHER VIDEOS

  1. What Physics Can Teach Us About Marketing
  2. How to Get Your Ideas to Spread 
  3. Steve Jobs’ Amazing Marketing Strategies
  4. The Secret Power of Brands: A Day in the Life of a Brand Strategist
  5. The Difference Between Marketing and Branding
  6. The Secret Behind Coca Cola Marketing Strategy
  7. What is a Brand?
  8. The Difference Between Sales, Marketing and Branding
  9. Four Types of Customers and How to Sell to Them
  10. The Greatest Ted Talk Ever Sold

VOCABULARY LISTS

  1. http://englishlanguageglobal.com/marketing-vocabulary-2/

110 VOCABULARY WORDS FOR MARKETING PROFESSIONALS

 

  1. Ads
  2. Advertising
  3. Affluent
  4. Agents
  5. Attitude
  6. Billboards
  7. Brand Differentiation
  8. Brand Manager
  9. Branding
  10. Broadcasting
  11. Brochures
  12. Business landscape
  13. Buying Power
  14. Campaign
  15. Catalogue
  16. Channel
  17. Competition
  18. Consumer
  19. Consumer Research
  20. Consumerism
  21. Cost
  22. Creative
  23. Culture
  24. Curve
  25. Customer insights
  26. Deceptive advertising
  27. Deliver
  28. Demand
  29. Demand Saturation
  30. Digital Media
  31. Direct mail
  32. Direct Marketing
  33. Distribution
  34. Distribution Channel
  35. Economics
  36. Economist
  37. Economy
  38. Environment
  39. Exaggeration
  40. Excitement
  41. Expenditure
  42. Forecasting
  43. Growth
  44. Hard sell
  45. Jobbers
  46. Lead
  47. Logo
  48. Magazine
  49. Market
  50. Market Research
  51. Marketer
  52. Marketing
  53. Marketing Plan
  54. Materialistic
  55. Measure
  56. Metrics
  57. Monitor
  58. Motivation
  59. Needs
  60. Offshoot
  61. Packaging
  62. Passion
  63. Penetration
  64. Person Marketing
  65. Place Marketing
  66. Poll
  67. Price
  68. Product
  69. Product Placement
  70. Profit
  71. Profitability
  72. Promotion
  73. Propaganda
  74. Prospect
  75. Prospecting
  76. Prototype
  77. Public Relations
  78. Puffery
  79. Purchasing Power
  80. Purpose
  81. Random sample
  82. Recast
  83. Reorder
  84. Retail
  85. Rhetoric
  86. ROI
  87. Safety
  88. Sale
  89. Sales Group
  90. Satisfaction
  91. Self-promotion
  92. Sell
  93. Selling Price
  94. Small Print
  95. Social Marketing
  96. Social Media
  97. Spend
  98. Standard of Living
  99. Store
  100. Subliminal
  101. Suppliers
  102. Survey
  103. Target Market
  104. Trade
  105. Ubiquitous
  106. Visibility
  107. Visionary
  108. Wants
  109. Wholesale
  110. Word of mouth

 

CLICK THIS LINK FOR BUSINESS ENGLISH TOPICS

AT ELG CONSULTING WE OFFER TRAINING TO BUSINESS PROFESSIONALS AROUND THE WORLD. WE COVER MANY BUSINESS ENGLISH TOPICS.

SPECIALIZED ENGLISH

BELOW ARE SOME POSTS AND ARTICLES FOR YOUR GENERAL EDIFICATION

A SAMPLE  40 HOUR COURSE PLANNING

TOPICS COVERED IN TYPICAL SESSION:

  • Making Presentations
  • Writing Emails
  • Telephone Skills
  • Agreeing and Disagreeing with Colleagues
  • Expressing your opinion
  • Reading Comprehension – Assigned article
  • Conference Calls
  • Negotiating
  • Starting Your Own Business
  • Discussing Likes and Dislikes About a Job
  • Job Application process
  • Brands, Branding & Marketing a Business
  • Dealing with Customers
  • Grammar Workshop & Review for Professionals
  • Social Media Usage in a Business Context
  • Socializing for Business

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